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Effective inventory management in a multi-channel environment: Assessing your capabilities

David Gumpert Profile Picture David Gumpert 1,290

Sometimes the excitement is just too much. You have a new eCommerce system and you just can't wait to start selling products online.  The opportunity is great and your expectations are high, but do yourself a favor - wait until you have everything in place before you "open" your new store. One of the most commonly neglected parts of running a profitable eCommerce strategy is inventory management. Without it you risk:

  • Not having enough product, disappointing customers and hurting sales
  • Carrying too much inventory and tying up cash that could be used elsewhere

The pain of a manual inventory tracking system

A typical manual inventory scenario evolves like this:

...

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