Microsoft in Partnership with Mongoose Metrics to Add Call Tracking Capabilities to Dynamics CRM

What makes our phone ring? It's one of the key questions marketers wonder and worry about, and now Microsoft Dynamics CRM will have the capability to provide highly specific answers to that question.

A provider of call tracking data says it is partnering with Microsoft to provide call tracking capabilities for Dynamics CRM.

Mongoose Metrics announced a new integration of its call tracking data into Dynamics CRM so users "can immediately see a multitude of important data points, including: which marketing sources drive phone calls, which keywords cause the phone to ring, the last URL address callers visited before dialing, the caller's entire click history before placing the call and the caller's geog...

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