Can Microsoft Dynamics CRM Reverse an Industry's Fortunes? One Tour Operator Thinks So

PEAK 15 Systems Inc. has released a software application for tour operators, outfitters and travel suppliers that includes the customer relationship management tools of Microsoft Dynamics CRM.

Version 4 of PEAK 15 combines trip planning tools and Intuit QuickBooks accounting integration found in the earlier versions of the web-based service with Microsoft Dynamics CRM's customer management and marketing tool, said James O'Leonard, CEO at PEAK 15 Systems in Carlsbad, Calif. He said PEAK 15 also works seamlessly with Microsoft Outlook, Word and Excel.

"We exclusively serve the tour operator and outfitter industry," O'Leonard said. "It's  a very, very labor-intensive business-a service-oriented business. And they have historic...

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