In E-Commerce Move, Dental Products Maker Considers Pricing, SaaS Integration to Microsoft Dynamics GP

When Zila Inc., a dental products manufacturer, decided to seek a solution to use the web to sell its products, including the Rotadent Professional Powered Brush, directly to consumers, the company knew it needed a something that easily integrated with Microsoft Dynamics GP. 

But finding such a solution at a reasonable cost was not an easy proposition, according to Albert Bachman, Director, Management Information Systems at Zila. "When we were looking for a solution we were looking for something that would connect to Dynamics GP and we found a very limited number of people that could do that," he said. "Initially some of these solutions we looked at were tens of thousands of dollars and we didn't have that kind...

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