Sales and Marketing Alignment is a hot topic in business today. You likely have heard the phrase “Sales is From Mars, Marketing is From Venus”, but even if we come from different planets, our goals (should) take us together towards a single destination. The Customer.
The topic surrounding the alignment between marketing and sales is not new. If you do a quick google search you will have an ample supply of blogs, white papers, webinars and more that are dedicated to the topic.
Our partners at Act-On Software dug deep and through a lot of fluff to put together a great comprehensive list of statistics. These “fast facts” come from research on how companies are both thriving and struggling when it comes to aligning their sales and marketing efforts.
These statistics are listed in no particular order on this list, but many may ring true with your current efforts (or lack of).
These statistics really make you think – and hopefully strive to make adjustments at your organization.
If you like these stats (and you should), download the complete eBook “Fast Facts – An Amazing Compendium of Marketing & Sales Statistics” that feature valuable research on:
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