More and more when I am visiting with customer I am being asked about strategic marketing solutions, Marketing Departments are now being judged on ROI - How much have they spent on a marketing campaign and what has it brought into the company. Previously marketing system sat stand alone and someone from the team needed to look at the sales system to check email or postal addresses to see if they had been sent anything in the last 90 days and if that's what initiated contact.
Well now you get a 360 degree view off this my integrating your marketing tools into the D365 platform. from Design>Emailing>Lead Creation> Opportunity Nurturing> Sale you will be able to see it anywhere in the process and where it was initially instigated from. The marketing future is an integrated one
1) Standard Dynamics Marketing Module
2) Adobe Cloud Marketing