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I was trying to ask if D365 e-commerce is the right choice or not, as Microsoft is not releasing any roadmap for e-commerce and no new updates are coming. Can anyone share a successful story where a customer is using D365 e-commerce successfully for B2C?"
Would you like more information on D365 e-commerce or examples of successful implementations?
Existing Microsoft ecosystem users (D365 ERP, CRM, Azure)
Complex B2B scenarios requiring deep ERP integration
Hybrid retail/e-commerce operations needing unified inventory/customer data
Enterprise-scale businesses that prioritize backend integration over frontend flexibility
More frequent updates and clearer roadmap
Larger developer ecosystem
Better out-of-the-box B2C features
Lower total cost of ownership for pure e-commerce
While less common than B2B, some B2C implementations include:
Major retailers like Marks & Spencer (UK) using D365 for unified commerce
Global brands with complex operations (e.g., Pandora jewelry) leveraging the omnichannel capabilities
Manufacturers with D2C channels who need ERP-ecommerce integration
But as the previous contibutors mentioned this is business specific and a better description of your business and processes will narrow down the answers.
I hope this helps.
Kind regards, Adis
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Sohail Ahmed
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Adis
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Jonas "Jones" Melgaard
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