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Microsoft Dynamics CRM (Archived)

Is Microsoft re-branding Dynamics CRM 365 to Microsoft Dynamics 365 Customer Engagement? So no CRM any more ?

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We've ran Microsoft CRM for years, and we just call it "CRM" in house.  Is Microsoft now renaming or re-branding their CRM product to Microsoft Dynamics 365 Customer Engagement and dropping the "CRM" label?  The Dynamics 365 site - https://docs.microsoft.com/en-us/dynamics365/ - now makes no reference to "CRM" and the latest October 2018 Release Notes - https://docs.microsoft.com/en-us/business-applications-release-notes/index - also has no reference to "CRM".  Just curious, are they getting away from the traditional CRM ecosystem?  Are they getting away from competing with the other CRM systems out there (SalesForce, Oracle, SAP, etc) and just rolling what they had as CRM into their 365 business umbrella? 

Just curious... I guess we'll always call it "CRM" in house even though Microsoft seems to be dropping this name, are others doing the same ?  

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  • Suggested answer
    Mahadeo Matre Profile Picture
    17,021 on at
    RE: Is Microsoft re-branding Dynamics CRM 365 to Microsoft Dynamics 365 Customer Engagement? So no CRM any more ?

    yes

  • Suggested answer
    Adrian Begovich Profile Picture
    1,027 Moderator on at
    RE: Is Microsoft re-branding Dynamics CRM 365 to Microsoft Dynamics 365 Customer Engagement? So no CRM any more ?

    Hi Sam Alex,

    That is the trend. However, older products will still retain the Microsoft Dynamics CRM name.

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