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Shipify B2B and B2C on one shop

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Posted on by Samantha73

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Hi All

We have this scenario where both B2B and B2C customers are in one Shopify store. And this single Shopify store must sync to a single BC company. When retail(B2C) customers sync it use a default customer so individual customer cards in BC not created. B2B originate from BC with unique Customer cards and sync to Shopify company entity. Is this possible or do we need 2 shops?

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Dynamics 365 Business Central migration

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Jainam M. Kothari 15,732 Super User 2026 Season 1 on at

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May this can help : https://learn.microsoft.com/en-us/dynamics365/business-central/shopify/synchronize-customers

https://learn.microsoft.com/en-us/dynamics365/release-plan/2024wave1/smb/dynamics365-business-central/connect-business-central-shopify-b2b

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Mansi Soni 8,951 Super User 2026 Season 1 on at

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Yes, it is possible to sync both B2B and B2C customers from a single Shopify store to a single Business Central (BC) company while maintaining the required structure. You can configure Shopify's integration with Business Central to handle B2C customers using a default customer template, ensuring all retail sales post under a generic customer without creating individual customer cards.

Meanwhile, B2B customers can be managed by syncing unique customer records from BC to Shopify, ensuring proper entity mapping. However, if there are significant pricing, tax, or business process differences between B2B and B2C transactions, maintaining separate Shopify stores might be more efficient.

Also the resources provided by Jainam might be helpful of you want to go in detail.

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Ramesh Kumar 7,547 Super User 2026 Season 1 on at

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Hi Samantha,

You should be able to do the setup in the admin page

https://learn.microsoft.com/en-us/dynamics365/release-plan/2024wave1/smb/dynamics365-business-central/connect-business-central-shopify-b2b

Thanks

Ramesh

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Khushbu Rajvi. 22,128 Super User 2026 Season 1 on at

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Hope this helps as well: https://learn.microsoft.com/en-us/dynamics365/release-plan/2024wave1/smb/dynamics365-business-central/connect-business-central-shopify-b2b

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Gerardo Rentería Ga... 25,555 Most Valuable Professional on at

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Hi

Here you can also find some answers

Viva Engage : Dynamics 365 Business Central Partner Community (Formerly: Development) : Shopify Connector for Business Central : Nuevas conversaciones

Best

GR

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Vahid Ghafarpour 12,228 Super User 2026 Season 1 on at

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