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Yes, in Business Central, you can automate the sync of B2B customers to Shopify based on specific rules like country code or posting groups. You can achieve this by configuring Shopify Customer Templates in BC and using Power Automate or a custom AL extension to trigger the sync when a new B2B customer is created.
For B2C, customers typically originate from Shopify and sync to BC using a default customer record. Hope this resources will also help you https://learn.microsoft.com/en-us/training/modules/synchronize-customers-shopify/
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