RE: Campaign Automation: Multiple Triggers
In your example here, you do not actually need the first trigger. The scoring tile simply tells the system to recalculate a given scoring model right away at that point in the campaign execution. The scoring model itself will determine what the new score will be, so there is no need to include a special trigger in the campaign automation. Instead, set up your scoring model with a rule that reacts to opens on that email message.
The trick of using the scoring tile is to make sure enough time has passed for the scored event to occur. One thing you could do in your example is to put a scoring tile after your landing-page-registration trigger and also put another scoring tile after the scheduler for that same trigger; finally, set the scheduler to wait a couple of days to give the message a chance to be opened.
[List] -> [Mail]--[Landing Page] -> [Trigger (on submit)] -> [Score] -> ...
|
-> [Scheduler] -> [Score]
Another way to trigger automatic rescoring is to set the lead scoring model itself to automatically rescore according to your site's scoring interval (default, once an hour). If you are doing this, then there is no need for the scoring tile at all unless you are in a big hurry to score on submit.
