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45Nowadays, Frensworkz signed contract with Haier Group for CRM system deployment. This is another time for Frensworkz to offer distribution business mode solution.
Haier is the fourth biggest white domestic appliances manufacturer in the world and the most famous brand in China. So far, Haier has set up 29 manufacture base, 8 general R&D center and 19 overseas trade companies. And it total number of employees is over 50,000. It is an international conglomerate. In FY08, its global turnover is 122 billion.
In response to the appeal of domestic appliance into country region from the central government, Haier expand its business. Now, Haier is doing business directly with its agents. This mode requires support from relevant workflow-matching system. Numbers of staff will use this system, who are dispatching in different regions. So, this system is supposed to be very easy to use, and integrated with Haier’s existing systems for central management. Microsoft CRM has friend interface, low training cost and high customization and integration traits. That make it the first choice of Haier. As the deployer, Frensworkz has plenty of experience in system implementation and deep understanding of distribution business mode. We have implemented CRM system for Shenzhen Sangfei- distributor of Philp Mobile.
According to the solution that Frensworkz offered to Haier, in business, this system will help Haier manage its distributors. Distributors and salespeople can make an order in CRM. And the order information will be shared with the existing logistic system, ECODE system and LES system. And relevant staff will process other business, such as delivery. In term of management, the executives can dig data they need via BI system based on CRM information. On the part of customer care, Haier has complete post-sales service system. Based on the feedback from all industrial and trading companies, Haier will send its engineer to offer on-site service. Together with the call-back information, they call be recorded and search in CRM.
We believe that through Frensworkz CRM solution, Haier will make better performance in development and consolidate its leading position.
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