Let me give two scenario. We are a Swedish company.
Scenario 1
We receive a PO from customer A (EU customer) to deliver to customer B (outside of EU)
We could register the order on customer A, with a specific delivery address that goes to customer B´s address
We could also register the order on customer B, with "bill to another account" customer B
What is the recommendation?
Scenario 2:
We have a factory in China.
A Danish customer (customer A) is placing an order with incoterms FCA.
We could register the order on Customer A, with shipping to them, but Incoterms FCA
We could register the order on Customer B, which is the address in China where FCA is with "Billing to another account" Customer A
What is the recommendation?