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Microsoft Dynamics CRM (Archived)

successful CRM case in pharmaceutical by Frensworkz

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Overview
Country or region:China
Industry:Vaccine Drug
Customer Introduction
A vaccine drug company is a leading company of biological products and vaccines in the world, and the largest human vaccine production company. It supplies more 100 million vaccines to help more than 400 million people to resist the invasion of 18 kinds of diseases in 150 countries. It has 6500 employees and made revenues of EURO 1.09 billion in 2000. The company is the first company who entered into China, the first company who introduced influenza vaccine Vaxigrip, rabies vaccine Verorab, HIB vaccine Actidil and also the first who invested to build joint factory in China. So far, it has got patent for 9 kinds of vaccines and 1 antiserum.
Implementation Goal
 Integrate customer information and centrally manage, control and analyze them
 Collect data of on-going sale process
 Manage sales team and standardize customer visiting process
 Set up performance appraisement system
 Standardize process of marketing activities and improve activity direction and effectiveness

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