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Microsoft Dynamics CRM (Archived)

Marketing Influenced Leads/ Marketing Attribution

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Posted on by Community Member

Hey,

We are trying to figure out how to track leads and opportunities influenced by a marketing campaign, but where marketing was not the original source of the lead. We currently use lead source/campaign name to track leads that originate from Marketing, but I'm wondering how everyone tracks leads that were influenced by multiple marketing campaigns or where the lead existed from another source and then was involved in a campaign.

Any help to figure out a way to view marketing influenced leads or overall attribution would be helpful.

Thank you,

Kacyn

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Hello,

OOTB you have the source campaign of your lead.
If you want to add other marketing campaigns which influenced your lead, I suggest you to create a N:N relationship between Leads and Marketing Campaign.
Thus you can track in Leads which campaigns influenced this lead. In marketing campaing, you see directly which leads is influenced by the current campaign.

Hope it helps,
Best

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