A CRM system should show you more information about your customer relationships sales, service, operations and otherwise. What you do with that information and how you get to it varies from organization to organization. But this is where data analytics should come into play. You should be able to use the data in your CRM to make more informed business decisions and increase profitability.

Microsoft Dynamics® CRM makes that possible in a number of way:

  • Easy to Read Insight: Dashboards, Key Performance Indicators (KPIs), and Outlook integration…oh my! Microsoft Dynamics CRM works with the systems you already have in place, so it’s easy to incorporate the important business information into your everyday insight. This insight puts you in a more productive space and makes your opportunities all the more profitable. You can also customize dashboards, KPI’s, or even set up automatic reminders to help you stay on track at all times.
  • Connecting the Dots of Sales and Marketing: Your company becomes more profitable when your various departments can work together. Sales and marketing can be a power duo and Microsoft Dynamics CRM is the catalyst. When your marketing team has insight into sales team’s goals, they can put in a more effective marketing strategy. When sales can see where a lead comes from, they are armed with the vital information that makes it possible to close the deal.
  • Customer Management Made Easy: Managing customer issues is no easy task and it takes a lot of in-depth data to resolve some problems. The worst situation is when a customer calls in for support, gets passed along to various service reps, and has to start over with their issue during every transition. Microsoft Dynamics CRM presents information that helps speed the resolution process for your customers, making them, not to mention your customer service reps, happy. Nobody wants to be the cause of frustration, and Microsoft Dynamics CRM ensures that doesn’t happen.

Profitability can mean a lot of things for a company. But when a solution covers the above bases of profitability, it’s a no-brainer to check into what it can do for you. Contact us at Cargas Systems for more information about Microsoft Dynamics CRM.


By Memie Whiteside with Cargas Systems, Pennsylvania Microsoft Dynamics CRM Partner

Customer Relationship Management and Data Analysis Create Profitability is a post from: CRM Software Blog

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