Six Strategic Objectives You Can Conquer With Mobile CRM

Six Strategic Objectives You Can Conquer With Mobile CRM

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 Mobile devices are in the hands and pockets of nearly everyone in every part of the globe. Some might even say that the desktop computer is dead or dying. While such extreme predictions might be premature, it is safe to say that most businesses will encounter employees and customers who expect mobile access to whatever private or public-facing systems they have.

Your company may be doing just fine, and you could choose to ignore the trend toward smartphones and tablets. But if you choose to ignore it, you will be missing a chance to increase sales, accelerate cash flow, increase productivity and more simply by adding mobility to various levels of your business' CRM implementation. A new white paper from the CRM Software Blog called "Why Go Mobile?  Six Strategic Objectives You Can Conquer With Mobile CRM" offers solutions that can help you achieve those goals.

So, what are the six strategic objectives? The mobile big six, as the white paper calls them, are: 

  • Increase Sales Values
  • Shorten Sales Cycles
  • Accelerate Cash Flow
  • Collect Information at the Source
  • Increase Productivity
  • Improve Insight

The white paper goes beyond simply explaining theoretical strategies. It actually provides real-world examples of industry-leading companies that have worked with Microsoft Partners to mobilize their Microsoft Dynamics CRM systems. It also includes useful tips from Microsoft partners and advice for companies getting started with the mobile revolution.

As the mobile world continues to change the way we do business, those companies that are at the forefront actively embracing these new technologies will have a serious edge over their competition. You can download the new white paper at as a PDF or as an audio MP3 version so you can listen to it on your favorite mobile device.

More of a visual person? Check out the related infographic, Six Strategic Advantages of Mobile CRM  at With current statistics from Aberdeen Group, Nucleus Research and you will get the motivation you need to empower a mobile workforce.

By Anya Ciecierski, CRM Software Blog Editor,

  • Really looking forwards to MoCA and WP8 app with Dynamics CRM 2013