Predictive analytics and Microsoft Dynamics AX: How JJ Food Service delivers real customer engagement results

Founded in 1989, JJ Food Service Ltd is one of the largest independent food distributors in the United Kingdom, and it has run its operations on Microsoft Dynamics AX since 2005. Over the past few years, the company has invested in adding intelligence and analytics tools on top of typical operational workloads to boost performance, says Chief Operating Officer Mushtaque Ahmed.

"We use Dynamics AX pretty much for everything, and the main focus has been how can we take advantage of modern technology, especially machine learning and predictive analytics, to expand our call center function," he say...

read more