Data quality for CRM success

It is undeniable that the proper management of a business relationship has a number of benefits on the company from different points of view. And the efficiency of customer relationship hinges on the quality of the data.
 In this regard, CRM Magazine, a leading developer of technologies, applications and data quality solutions, has published a free white paper that explains why data quality is so important for CRM, what is meant by data quality, as in practice can be implemented, the quality of data and what may be the procedures, how to ensure data quality in the long run.

Fulvio Giaccari

PS: To read my italian article click here