Artificial Intelligence could help to best reach Millennials and Gen-Z’s

More and more often we are asked by our clients to optimize store traffic for the flagship stores in Asia. Exorbitant rent of the prime location, high cost of personnel, maintenance, decoration, inventory and in-store sales not high enough, doesn’t make the flagship profitable. From the stores come indications that the majority of visitors and buyers who visit are over 40. In short, the store was lacking in millennials and younger Generation-Z consumers. This is typical for many luxury (and non-luxury) brands, so you’re probably reflected in this issue.

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