Lead Segments: Types and Reports in Your Marketing Automation System

As part of the nurturing stage of your marketing automation system process and strategy, you will create segments that break prospects up into types. Then you will gather reports based on the data you gather.

Once you become familiar with identifying prospects and making them known, you can start marketing to them.

To do this, you will want to create groups and segments of prospects separated by lead score or funnel stage to offer a clear overview to your team of how many prospects are in each stage of the buying process.

This will also lay the foundation for you to start nurturing prospects with content they are most likely to be drawn to.

Segments will feed your nurture programs, which, as a reminder, consist of one or more messages built to deliver the information you know prospects will want and need to move to the next stage of the customer journey.

Your goal is to leak into the sides of your funnel stages as a marketer to increase the number of quality leads you are delivering to the sales team.

By separating prospects into lead segments, you will begin to gather the relevant data and reports you need to integrate with CRM to clarify your segment types.

Once you discover the “secret sauce” to your marketing automation campaigns and system, you are sure to send more effective messages that sync with your lead segments.

By targeting specific behaviors of these segments, you will boost engagement and increase website conversions.

As a marketer, you know that when you receive a sales call after looking at specific content on a website or right after you looked through an email is no coincidence – it’s the power of marketing automation!

And, lead segmentation is indeed the “secret sauce” that makes your email messages to your leads timely, personal, and relevant, making your marketing automation system and process all the more powerful.

We recommend segmenting your leads into the following 6 types to be a marketing automation system powerhouse:

Learn more about lead segments and types when you read Ledgeview’s new eBook, “Lead Segments – 6 Segment Types to Break Down Your Leads Into.”

Download it here.