Microsoft Dynamics line of suites have already created a special place for themselves in the market. Be it the CRM or the ERP (Microsoft Dynamics AX) solutions, almost all the software solutions offered by Microsoft under the Dynamics brand name are of high-quality. Plus, the adoption rate of these solutions is quite high as well, simply because they are not only very useful, but pretty easy to use as well.
Microsoft Dynamics CRM is the solution which is being adopted by the companies to manage their customer relationships. They software has a lot of features that help the companies to not only interact with the customer, but instead, nurture a deep bond with them. Starting from the easy to manage customer interactions management portal to the features that allows you to store the customer interactions, the Dynamics CRM has built very intelligently and offers a lot to the customer support team of the company. One of the major advantages of using the Dynamics CRM is the fact that the CRM has an attribute that allows the customer support reps to dig out the old conversations of the customers. The reps can even study through some of the past instances, feedbacks, requests and complaints of the customers as well. This information can be used by the customer service executives to offer a cleaner and high-quality care to the customers. As, with the help of the stored information the customer support team can understand the customer, and the needs in a more refined manner.
This is just not it. This wonderful CRM also allows the customer service leaders to manage the important stats as well. Be it the SLAs or per interaction time, a lot of reports can be generated in the customer support section of the CRM solution which help the team to not only track but also better their performance.
This was just about the customer support team, when it comes to the Dynamics 365, which the latest entrants into the Dynamics CRM market, it has dedicated sections and marketing teams as well. Now, through this integration, it becomes a lot easier for the customer support, sales and the marketing teams to work in sync. They may even seek each other’s help over the software to get better results. And, when it comes to the sales and marketing teams specifically, they can use a plenty of features to enhance their performance.
Marketers can create and distribute a plenty of email marketing and social media campaigns through the portal. Plus, they can even add personalization to the campaigns through Dynamics 365. Plus, the sales team can make full use of the lead scoring feature to find out the most probable leads. This scoring feature also helps to curate dedicated and attractive campaigns for a specific target group. Additionally, the teams can even leverage the data and insights offered by the customer support team to amplify the power of their sales and marketing strategies.
This was about the CRM part of the Dynamics tool. In the latest addition, Dynamics 365, there is an integrated version of the ERP (Dynamics AX) as well, named as Microsoft Dynamics Finance and Operations. This is being incorporated in the Dynamics 365 itself (in one of the plans offered). The latest version of the Dynamics AX, integrated in Dynamics 365 is certainly one of the most advanced versions of the ERP solution as well. It not just includes all the finance and operations functionalities, but now, it also offers ways to work in sync with the other departments as well.
When it comes to the core functionalities of Dynamics AX or an ERP solution, all the functionalities are fitted in its Dynamics 365 iteration as well. In fact, it even includes a plenty of new features. Be it the easy of managing the warehouses, transportation or even the invoices, Dynamics AX’s latest version allows a company to do everything that’s required to streamline their operations.
Overall, the Dynamics Line of solutions have certainly influenced the market in a huge way. Be it the easy of managing company’s internal operations through ERP or the management of customer relationships, now, just a single tool is required to do everything! Plus, with the integration of even Microsoft Dynamics AX into the Dynamics 365, Microsoft has made it more convenient for the organizations to adopt a single tool that suffices all of their company’s needs. Plus, the trust of using Microsoft also comes along as an added advantage!
*This post is locked for comments