IDC Insights: Microsoft Dynamics and Mobile Enterprise Applications

Mobile enterprise applications represent one of the next frontiers of innovation for enterprise applications. For the past few years, the focus has been on relatively simple applications and use cases that make it faster and easier to perform high-volume transactions such as checking work schedules, entering time worked, approving expense reports, and viewing reports and dashboards. All very useful, but these mobile apps really just expand access to the enterprise application from the desktop to a mobile device and provide flexibility in where, when, and how work is done. IDC believes that the opportunity for business process innovation through mobility that can drive new revenue opportunities and improve efficiency of business processes is through moving beyond these simple, yet valuable, business processes and moving into more complex areas. At the Microsoft Dynamics Convergence 2014 event in Atlanta, Georgia, March 4–7, Microsoft took the opportunity to showcase some mobile enterprise applications that the company, its customers, and its partners have developed to address some of these complex, high-value opportunities.

Highlights include:

• Mobile enterprise business processes that move across devices often require access to multiple applications and require collaboration between users.
• Think beyond “white collar” and administrative apps that provide mobile access to data entry, approvals, and reports. Think also about “blue collar” work processes that can improve agriculture, transportation, construction, and more.
• Monetizing mobile enterprise applications is not limited to revenue earned on the sale or download of the mobile application. Developers and independent software vendors should think in terms of growing the number of users who need access to core enterprise applications such as accounting, inventory, and asset management; offering tools and applications that support private enterprise marketplaces; and enabling customers and partners to build mobile enterprise applications through development tools and services.

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