Multi-channel management: The new age of commerce

After last month's Magento Imagine conference, the industry buzz around eCommerce is at an all-time high. Today's eCommerce options are so robust that they enable large companies the flexibility to manage their web sales channel with a similar finesse as they do their store or other sales operations. Meanwhile eCommerce systems are so affordable that small companies are able to compete against larger retailers with a similar level of comprehensive features. While traditional eCommerce sites have given companies a taste of online commerce, most companies have been dissatisfied when using an eCommerce site alone. And many companies have expanded their online sales channels to include marketplaces such as eBay and Amazon to reach their goals for online sales.

Altho...

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