Marketing the Upgrade to Dynamics NAV 2015: Focus on Execution, Not Preparation

Are you planning to run a marketing campaign to your existing customers to sell the upgrade to NAV 2015? Save your time and energy by using this set of prepackaged marketing resources that help you focus on execution, not preparation.

E-mail marketing supported by follow-up inside sales calls is still one of the most effective and low-cost marketing strategies available to drive customer software upgrade sales. If you have been developing these types of campaigns for some time, you would likely agree that the majority of the time and expense spent on such campaigns are related to the preparation (e.g. creating the concept, copywriting and collecting materials to support the follow-up activities).

At 1ClickFactory, we’ve created a toolkit that will save you the time and money associated with the preparation of developing an Upgrade to NAV 2015 Campaign to allow you to focus on the actual execution of getting your customers to upgrade. 1ClickFactory’s Partner-to-Customer Upgrade Marketing Kit is exactly what it sounds like: a set of marketing materials designed to support Microsoft Dynamics Partners in selling Dynamics NAV 2015 upgrades to customers. Partners can use this FREE toolkit fully, partially or just as an inspiration to prepare a similar campaign to generate customer demand for an upgrade.

The NAV 2015 Upgrade - Partner Marketing Toolkit includes:

 Upgrade Kit Guide: a guide that provides tips on how to successfully run a campaign.

 4 Upgrade Campaign Emails covering the following topics:

1. Why upgrade?
2. What’s new in NAV 2015?
3. Upgrade ROI Tool: Uncover the Value of an Upgrade 
4. Why an Upgrade Subscription?

 Customer Objections Handling Sheet: a cheat sheet that helps your sales professionals address upgrade objections and challenges.

 Upgrade Sales Presentation: this presentation demonstrates the upgrade benefits to your customers.

 Upgrade Subscription Benefits & Enrollment Infographics: a visual representation of the upgrade benefits and upgrade enrollment process.

 Reasons to Upgrade Blog: a blog resource on the top 5 reasons to upgrade to Dynamics NAV 2015.

 Other Upgrade Marketing Collateral: various material, like fact sheets, to support campaign owners in communicating the value of an upgrade to customers.

 Microsoft Library: the Microsoft Library of resources that contains upgrade-related marketing material prepared by Microsoft (e.g. white papers, brochures and presentations).

The NAV 2015 Upgrade - Partner Marketing Toolkit is FREE – click here to download now!

We hope these complimentary resources will save you time or at least inspire you. Good luck with your NAV 2015 upgrades!