What "The Buffer Zone" Tells Us About Why Mid-Market Companies Need BI More Than Enterprises

David Gumpert

1,290

Like(0)

Report

Business intelligence, or BI, has the reputation of being largely the domain of enterprises. For many years, it was only the industry giants that had the money and resources to support the IT infrastructure needed to deploy and maintain BI. After all, it was these companies that had massive volumes of data, and therefore the most to gain from transforming it into actionable insights.

Right? While this is a widely held view, and many mid-sized organizations have been slow to jump on board the BI bandwagon, the truth is they have more reasons to adopt BI than many enterprises.

What is different is the buffer zone. Enterprises usually spread their business across many different markets, product lines, and geographies. If analytics show a product line is not perf...

This was originally posted here.