Engage customers to build relationships and drive sales with Dynamics 365

For sales organisations, customer engagement is about more than touch-points – it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organisation-wide commitment to creating meaningful connections, building relationships and nurturing those relationships to establish trust and keep your brand
top-of-mind.

Customer engagement drives every interaction, every process and every decision – and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement as the #1 driving force behind sales versus tactical drivers like automation and productivity.

Considering this paradigm shift, top-performing sales organisations are prioritising digital transformation to unlock greater revenue growth. They understand the vital role technology plays in customer engagement and they seek technologies that continually help them evolve their customer engagement capabilities.

Innovative sales teams use technology in ways that help them foster strong relationships and drive authentic customer engagement. Most notably, they’re taking advantage of data analysis and prescriptive insights that inform customer trends and help create tailored customer experiences.

Digital transformation and revenue growth

It turns out that there may be a direct correlation between digital transformation and revenue growth. You’ll see in the following graph that organisations from the May 2016 Microsoft survey identifying as technology Drivers enjoyed a 50% increase in revenue growth:

On the other hand, organisations reluctant to evolve on their digital transformation journey whether that be due to cultural barriers, issues with internal technology adoption, lack of support from senior management or other reasons – missed out on opportunities for revenue growth.

It Starts With You

Digitally transformation is an ongoing process that needs to become part of your organisation’s culture, and it requires commitment and initiation from sales leaders like you. You have the power to influence change. When your reps have tools that can help them be even more effective in engaging customers, driving sales and growing revenue, the benefits of digital transformation will be clear—to them, to you and to the entire organisation.