SalesFUSION Adds Webinar Campaign Management with FUSIONcast

Marketing automation provider SalesFUSION has rolled out FUSIONcast, its new webinar campaign management platform, integrating GoToWebinar or WebEx webcasting data and features into the company's marketing automation platform.

The integration lets users build, schedule, promote and track all the parts of the webinar inside the marketing automation platform, officials said.

FUSIONcast is built inside SalesFUSION360, so all information gathered from the webinar platform, including attendance metrics, is automatically tracked and can be used in post-event nurture campaigns and the lead scoring and management solution in SalesFUSION known as &q...

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