{eBook} Field service beyond fix and repair

It often seems like people are busier now than ever before, and part of that is because of shifting job roles. In most industries, technology and digital tools allowed for faster scaling -- and it allowed it to be completely reasonable to have co-workers in Finland as you sit in the United States. At Microsoft, we often collaborate with people from other countries, often on a daily basis.

Part of this ‘everyone is a potential client/customer’ model in modern business means that, in order to grow your business, you need to think beyond the core tasks of your organization. In field service, that means shifting past ‘fix and repair’ and thinking about bigger topics such as sales, marketing, use of analytics, future technologies and trends, and even branding and value-setting.

This can be hard for FSO leaders. They typically have a background of strong expertise in field service, or their specific service niches (i.e. plumbing, etc.) They know the industries and the competitors. They want to fix and repair their clients’ needs better than anyone else and achieve referrals off of that. That is how the field service business model has looked for decades.

But now there are other avenues:

• What is future demand forecasting?
• What is a brand promise?
• What happens if someone is advertising on Google and social media better than you are?
• Why do you need company core values, and how will that help technicians?

These are all questions that go beyond fix and repair -- and represent new growth avenues for your field service business.

Have you been thinking about them?

Hopefully you have somewhat, but if not, don’t worry. We put together an eBook, titled Field service beyond fix and repair, on some of these issues and give you a roadmap for exactly how to begin plotting and thinking about them.

Written by Jim Hare