Executive Q&A: Sana Commerce on the demand for its “Customer Experience Release”

At nine years old, Sana Commerce is a relatively young company, but has endeavored to keep pace with a major release every year. The company has dubbed its just-announced Sana Commerce 9.2 the "Customer Experience Release."

Sana is operating on the conventional wisdom that customers, consumers in particular, are moving away from price as a sole differentiator. They demand a superior buying experience as well (and squawk loudly on social media when they don't get it). Just a few of the major new capabilities in Sana Commerce ...

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