Why Choosing the Right Partners is Key to Microsoft Dynamics ISV Success

If you are a Microsoft Dynamics ISV looking to expand your market reach, then partnering with the right Value Added Resellers is going to be critical to your success. Too often ISVs embark on a partner recruiting drive to sign up resellers across the country and across the globe where they succeed in getting handshakes, sometimes many, but twelve months down the road they find themselves having invested extensively in training and marketing with many partners but with very few results. In fact, it's not uncommon for ISVs to see that just 10% of their partners produce 90% of their channel revenues.

Having a quality solution with meaningful competitive differentiation that addresses a real gap in the market and can be justified with a customer ROI model is a must. O...

read more