Seattle Sounders FC wins with Dynamics CRM

The Seattle Sounders Football Club wanted to improve management of customer data for its season ticket members. The club deployed Microsoft Dynamics CRM Online and improved productivity and deliver more personalized service to support its growing fan base. Learn how you can get started or improve your delivery of Microsoft Cloud… Checkout Resource 365

With a large portion of customer data coming from Sounders partners such as Ticketmaster the organization was struggling to import all the third-party data consistently into its customer relationship management system. Additionally, with a small IT team the organization was strained and their on-premises solution was becoming too costly.

“We don’t have a big technical staff, and just one IT manager who juggles everything,” said Bart Wiley, Chief Operations Officer at the Seattle Sounders FC. “The less we can put on his plate, the better.”

The Organization now uses Dynamics CRM Online primarily to manage fan relationships and gain a deeper understanding of fan habits and preferences. The Organization is more productive now, having all the customer information they need to do their jobs and the tools to provide outstanding experiences for fans.

Checkout how the Sounders Dynamics CRM integration with Zipwhip further improved productivity and ticket-holder satisfaction in their customer service organization.

“The fact that all these tools feel like different faces of the same infrastructure is super helpful for us,” said Wiley. “We don’t have to learn a whole new system—reducing that training barrier is a huge benefit. Most of us in the office are not technical people. We’re customer service experts or we’re soccer experts.”

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