Business Situation: Need for Rapid Deployment to replace system of former parent company.

Solution: Customer chose Microsoft Dynamics and Queue Associates to make a rapid quality change.

Benefits: Immediate savings of $20,000 per month for every month of delay that was avoided!

Selecting the Right Platform: Microsoft Dynamics

MWW Group is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its “Network PR” approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 “Midsize Agency of the Year” and 2010 “Strategic PR Agency of the Year” by the Holmes Report and has received accolades from PR News for “Team of the Year,” “Digital Firm of the Year” and “Top Places to Work in PR.”

In December 2010, when the founder of MWW Group decided to purchase the company he had sold in 2000 back from the Interpublic Group, the management team was presented with a variety of challenges, not the least of which was to determine what ERP (Enterprise Resource Planning) software to use to run the newly independent company.

Read the entire case study here: Microsoft Dynamics Public Relations Case Study

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