Dynamics 365 Customer Insights - a better CDP solution (Golden Customer Record, Customer 360 Insights)

Dynamics 365 Customer Insights - a better CDP solution (Golden Customer Record, Customer 360 Insights) 

While many providers today refer to their product as a Customer Data Platform (CDP), very few have the capabilities that qualify as a CDP. Many have offerings that are primarily analytics or engagement based - but lack the rich data unification and synthesis that defines a CDP. Customer Insights stands out as a true CDP with several unique capabilities.

To learn more, visit the Dynamics 365 Customer Insights website. 

Customer Insights differentiates itself by offering:

It creates a unified customer profile - CI performs map match and merge creating a golden customer record and take care of de-duplication.

One can merge and create a golden customer record with a user-friendly interface besides all the ML support that you can use. Another point interesting that one can   "create" a Data lake with their data with CI and export easily to another data lake or do segmentations for a CRM, Facebook and third party apps etc. And again, we don't use one single formula or code to generate the golden record or a Subscription ML model and Predictive Model with AI builder for example.

Also, the Microsoft + third party enrichment provides value on Brands and interest affinities that are valuable. Easily integrate with Power platform and third-party integration. Segments generated from Customer Insights Records can easily integrate with D365 Marketing.

Customer Insights Integration

The new Customer Insights app for Dynamics 365 applies artificial intelligence to analyze rich pools of customer data collected from across other apps like Dynamics 365 Sales, Service, and Marketing. Its standard functionality generates powerful analytical displays for each contact, which makes the information easy to understand and use. The integrated solution can:

• Push marketing interactions to the Customer Insights data lake to produce a complete 360-degree view for each contact.
• Apply data cleansing, enrichment, and fuzzy matching.
• Use segments created by Customer Insights to target customer journeys in Dynamics 365 Marketing.

Quicker Sales

No need to rip and replace other CRM systems. Customer Insights can be sold and installed quickly - regardless of which CRM system the customer is running.

More ongoing revenue, more flexible pricing

Partners earn revenue per usage while customers benefit from a more flexible subscription model - so they only pay for what they need.

Designed for business users

A self-service design makes it easy for business users to edit data, leverage insights, and take action – for faster time to value with minimal training and IT assistance.

End-to-End Data Insights and activation

Along with seamless, pre-built integration to Dynamics 365, organizations can activate insights within any business process through rich REST APIs.

Comprehensive and enriched profiles

Create uniquely enriching profiles with a combination of proprietary audience intelligence from Microsoft Graph and 3^rd party data sources.

Encompasses data ownership and security

Empowers customers to maintain full control of their customer data, secured in an Azure data lake, and with the strictest compliance and security standards.

Generates AI-driven insights & custom models

Enhance and inform business processes and outcomes across the customer journey, with AI-driven insights. Use Azure Synapse Analytics to build custom machine learning models. (Add Power Platform)

Built on a hyper-scale data platform

Allows organizations to bring data from many disparate sources at petabyte scale and run powerful analytic models using Microsoft AI and Azure-based machine learning capabilities.

Made for more customer scenarios

Customer Insights is designed for any industry. The platform is flexible enough to address use cases for both B2C and B2B scenarios across businesses of all sizes. 

To learn more, visit the Dynamics 365 Customer Insights website.