CPG Company Switches from QuickBooks to Dynamics – Case Study

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Using Microsoft Financing, ABE’S® Real Bagels has been able to deploy flexible and powerful Enterprise Resource Planning system Microsoft Dynamics® AX when it was needed most, enabling the business to capitalise on growth opportunities and better manage production and accounting processes.

ABE’S® Real Bagels is a successful New Zealand manufacturer of fresh bagels and bagel crisps, that started out in a small Auckland café and has rapidly grown into a wholesale manufacturer. With the help of Microsoft® Gold Certified Partner Koorb Consulting, ABE’S® used Microsoft Financing to enable the purchase and deployment of Microsoft Dynamics® AX, a flexible Enterprise Resource Planning (ERP) system that has enabled ABE’S® to improve and grow its business and expand into the Australian market.

Situation

In 1996, New Zealanders Megan Sargent and Brent Milburn brought back from Chicago the secret to successful bagel making, and the belief that New Zealanders would love the taste of real Chicago-style bagels. The pair started a café in Auckland’s Swanson Street that quickly grew into a successful wholesale manufacturing business employing 45 full time staff with annual revenue of $NZD5 to10 million. ABE’S® has recently extended its product range manufacturing ABE’S®  Bagel Crisps in addition to fresh bagels and has undergone rapid change over the past year, entering into the Australian market and winning a contract to supply over 800 Woolworths supermarkets.  With major changes and significant growth of 30 to 40 percent a year ABE’S® urgently needed a new ERP system.

ABE’S® rapid growth and its expansion into Australia meant the business had outgrown its existing custom-built legacy system, which employed Microsoft® Access® for production management and Intuit® Quickbooks for accounting. The company required greater functionality and flexibility from an ERP system and needed a streamlined and scalable solution to manage both production and finances.

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goERPcloud is the first on-demand Microsoft Dynamics Cloud Marketplace that allows you to test drive different flavors of Microsoft Dynamics AX, GP, NAV and CRM with preconfigured 3rd party applications.  goERPcloud boasts a robust ecosystem of Microsoft Dynamics Partners, helping businesses find the cloud-based software solutions that best fit their current and future business needs.  Since 2000 RoseASP.com, the power behind goERPcloud, has provided hosted Microsoft Dynamics ERP and CRM applications to businesses around the world. For more information about goERPcloud, visit www.goERPcloud.com.

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