3 Common Sales Challenges and How They Can Be Solved with CRM

Though 2020 might’ve been a challenging year for sales, it also presented many learning opportunities as the way the world worked shifted due to COVID-19.

However, in 2021, there are still some common challenges that sales teams suffer from that extend back far past this COVID era. Luckily, there are many ways to solve these common challenges utilizing CRM tools like Salesforce Sales Cloud or Microsoft Dynamics 365 Sales.

Let’s dive into how your sales team can respond to some of today’s most common challenges using CRM…

Challenge #1 – Sales is Struggling to Find the Right Leads

Resolution:

Lead generation can be improved with CRM.

Sales and marketing can work together, utilizing CRM, to improve the quality of your leads. The lead to opportunity conversion process is reflected in CRM, helping your marketing team deliver more qualified leads to sales.

When you integrate CRM with marketing automation technology, this process stands to become even more effective. CRM can help prevent your marketing team from sending leads that aren’t sales-ready to sales.

CRM helps sales and marketing navigate the buyer’s journey more efficiently.

By implementing a strong scoring program for your leads and prospects, you can determine their sales-readiness. CRM solutions like Salesforce and Microsoft Dynamics will help you view, sort, assign, track, and report on lead scores.

Challenge #2 – Sales is Spending Too Much Time on Tedious, Administrative Tasks

Resolution:

CRM helps salespeople automate tedious, administrative tasks and spend more time doing what they do best – selling!

CRM helps salespeople with contact management, lead management, documentation, integrations, reports, data analysis, setting appointments and reminders, and much more.

There are a plethora of tasks your team can automate. Here are a few examples that benefit sales, marketing, and customer service team members alike:

• Drip/Nurture Campaigns
• Lead Assignments
• Sales pipeline Stage Transitions
• Reports
• KPI Tracking/Key Metrics
• FAQ or Self-Service Portals
• Case Management/Case Routing
• Chatbots
• Task Assignments
• Data Syncing
• And much more

Challenge #3 – Sales is Struggling to Engage Prospects

Resolution:

By automating tedious, administrative tasks in CRM like this, sales has more time to sell, meaning they have more time to engage prospects and create personal, meaningful relationships with them.

With CRM, salespeople gain the important insights and information they need to tailor their messaging with prospects from the get-go, engaging them more effectively.

CRM helps you stand out and get ahead of the competition. Having access to critical prospect data like this helps to streamline the buyer’s journey, making it more effective and enjoyable for sales and buyers.

How can we help you propel your sales strategy forward utilizing the power of CRM tools like Salesforce Sales Cloud or Microsoft Dynamics 365 Sales in 2021?

Contact us to request a personal demo or watch an on-demand demo that covers the differences between and benefits of Salesforce Sales Cloud and Microsoft Dynamics 365 Sales here.