20 Fast Facts About Facebook Marketers Should Know in 2018

Despite recent controversies over the years, Facebook remains the world’s leading social media platform.

We’re almost sure if you’re reading this, you’re a Facebook user, are interested in becoming a Facebook user, or are interested in leveraging it to reach your audience that is (undoubtedly) active on the platform.

Did we guess right?

These fast facts about Facebook are ones all marketers should be aware of in 2018. They should especially help you put into perspective the value of creating a Facebook presence as a brand or using Facebook advertising to reach your target audience.

There are many reasons to be a part of the platform. It’s not going away anytime soon, and if you weren’t sure of that before, these stats will assure you:

1. There are over 2 billion monthly active users on Facebook. – HootSuite.

2. Most adults log on to Facebook every day. Approximately two-in-three U.S. adults (68%) say they are Facebook users. – HootSuite.

3. There are 1.4 billion daily desktop Facebook users and 1.6 billion daily mobile Facebook users. – Omnicore.

4. 74% of college graduates are on Facebook. – Omnicore.

5. As of Jan. 1, 2018, Facebook passed Walmart’s stock-market value at $245 billion. – Omnicore.

6. 55 million Facebook status updates are made every day. – Omnicore.

7. 87% of online users aged 18, to 29 are Facebook users. – Omnicore.

8. Facebook is a worldwide market with 307 million Facebook users in Europe, making it a global phenomenon. – Zephoria.

9. The highest Facebook traffic occurs mid-week between 1 to 3 p.m. – Zephoria.

10. On Thursdays and Fridays, engagement on Facebook is 18% higher than on other days. – Zephoria.

11. Facebook has 83 million fake profiles. – Zephoria.

12. Five new Facebook profiles are created every second. – Zephoria.

13. Every 60 seconds on Facebook 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. – Zephoria.

14. Everyone on Facebook is no more than 3.5 degrees separated. – Sprout Social.

15. Facebook gets over 8 billion average daily video views. – Sprout Social.

16. 93% of marketers regularly use Facebook advertising, and 93% of social media advertisers use Facebook ads. – Sprout Social.

17. Images account for 75-90% of Facebook advertising performance. – Sprout Social.

18. 20% of Facebook’s mobile ad revenue is from Instagram. – Sprout Social.

19. The average CPC (cost per click) for Facebook ads is $1.72. – Sprout Social.

20. The average CTR (click through rate) for Facebook ads is 0.9%. – Sprout Social.

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RESOURCES:
Omnicore, “Facebook by the Numbers: Stats, Demographics & Fun Facts.” | Jan. 1, 2018 | https://www.omnicoreagency.com/facebook-statistics/
HootSuite, “All the Facebook Demographics that Matter to Social Media Marketers.” | May 28, 2018 | https://blog.hootsuite.com/facebook-demographics/
Zephoria, “The Top 20 Valuable Facebook Statistics – Updated April 2018.” | April 2018 | https://zephoria.com/top-15-valuable-facebook-statistics/
Sprout Social, “28 Powerful Facebook Stats Your Brand Can’t Ignore in 2018.” | https://sproutsocial.com/insights/facebook-stats-for-marketers/