How Microsoft Will Make Gamification a Selling Point for Dynamics CRM

Gamification has revolutionized how many companies motivate their employees. In its simplest form, gamification is defined as, "the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals. Gamification taps into the basic desires and needs of the users' impulses which revolve around the idea of Status and Achievement."

Over the last five years, the outlook on gamification has been quite favorable. In 2011, Gartner estimated that by "2015, more than 50 percent of organizations that manage innovation processes will gamify those processes," and that by 2014, "a gamified serv...

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