Understanding Teams Live Events in Dynamics 365 Marketing

As a marketer you may want to engage your audience via webinars. You are looking at the Live Events capabilities of Microsoft Teams, and the event capabilities of Dynamics 365 Marketing.

With Dynamics 365 Marketing you can

• set up an event (webinar)
• invite participants
• facilitate registrations
• keep track of registrants
• send registrants a check-in link (to webinar)

and after the webinar has been completed in Teams

• keep track of check-ins
• send recording link to participants
• (and more)

The above can be observed through the lens of at least three roles – event owner, webinar producer, and webinar attendee. And at least four phases – pre-webinar, minutes before webinar, during webinar, and post-webinar.

The below table shows roles and steps per phase.

• The left purple column shows what the event planner (owner) must/can do before and after the webinar (in Dynamics 365 Marketing)
• The middle dark blue column shows what the producer (event team member) must do before and during the webinar (in Teams)
• The right light blue column shows what the attendee experience looks like (mail and Teams)

Owner experience

Owner pre-event experience – Jesper

Jesper can create an event and configure the event to be a Teams Live Event

• Streaming on
• Provider = Teams Live Events
• Recording on
• Attendee URL (if webinar is recorded, he can send this URL post-event to participants – the URL will open the recording)

He can add a user to the Event teams members list. This user will be the Producer of the webinar

He creates two emails – one for contacts to register for the event, and one for contacts to check-in to the webinar right before the event. For the latter he drags the “Teams check-in” element on to the email

He then points the button to the webinar

Finally he creates a customer journey to distribute the invitations for the event, and allow for registrants to check-in when the webinar is due.

Post-event Jesper can access the Registration and attendance tab of the event to see who checked-in to the webinar. He could go on and create a segment of those contact and send them the recording link (the Attendee URL)

Producer experience

Producer experience – Karen

Logged into Teams, and joined the meeting (as a Producer) Karen can prepare the webinar content and presenters. When ready she can click ‘Send Live’ to preview the broadcast

When all is good and ready she can click Start to start the meeting

During the webinar Karen can respond to questions from the audience, make announcements, and orchestrate speakers

Attendee experience

Attendee – Julian

Julian click the registration link in the email he received, is taken to the registration page, and registers

At the time of the webinar he opens the check-in link mail he received and accesses the webinar

While attending the webinar he can participate in the Q&A

Conclusion

You can use Microsoft Teams as an online meetings provider for Dynamics 365 Marketing events. Teams event functionality is now incorporated directly into Marketing, allowing you to host Teams live events for webinars and Teams meetings for interactive online meetings

See also:

• Set up a Microsoft Teams webinar – link
• Produce a live event using Teams – link