Email or Social Media?

The importance of communicating your message effectively should not depend on tools. When a message is conveyed directly affecting the recipient, which explains its effectiveness, in my opinion it doesn't matter that it is conveyed through a tool rather than another.
What I would like to briefly mention in this article, is the comparison between mail and post on Social Media, in particular, I'll try to do an overview of potential and differences to help businesses understand which tool to use.
The basic assumption is obviously to analyze the relationship you have with the client, and making a parallel with the background, choose your preferred way of communication which gave the largest fruit in the past.
Often companies commit this error follow trend more in vogue at that time without asking if you're doing the right thing: how the emails are often categorized as spam, and therefore are not calculated from corporations, likewise too many post on a Social networking site to implement a policy of social media marketing do fill spaces without reaching the final.
Then how to convey your message with the certainty that is read, acknowledged and that the client actually has a good image of the company? Most importantly, how can I make this tool is really useful and allows customers to acquire and manage them efficiently?
Let's see what common/different these two modes of communication:
The main difference in my opinion is confidentiality.
The mail was created as an alternative tool to the letter, characterised by immediacy and gratuity. Main purpose is to communicate something to the recipient, ask for an opinion or feedback, submit something directly without intermediaries.
The Social Media as a tool of aggregation of individuals, groups, to discussions, but hardly anything is used to communicate directly to a subject.
Here is another difference: the involvement. Direct mail to a specific subject is certainly more effective and direct. In Social Media you communicate a message, but being non-confidential and then being directed to a plurality of subjects, loses focus, becoming superficial and poorly targeted.
Some companies erroneously use the Social Media to publicize a product, bringing forward an approach not to win: the post can be "annoying" to customers, so we should "balance" interventions and the post.
We can say that Social Media can be helpful to publish some content and favouring the spreading "viral" through word of mouth and consequent visibility (excellent returns with "like" button on Facebook); but the mail can be more effective because it allows a control on the message that we want to communicate, and then manages to be more effective in terms of marketing and communication one-to-one with the customer.
An effective combination of the two instruments could generate added value to the company and the CRM.

Stay Tuned

Fulvio

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Fulvio Giaccari
CRM Consultant
SB Soft S.r.l.
Microsoft Gold Certified Partner
url: http://www.sbsoft.it
Sede Operativa : Via Santa Maria Valle, 3 - 20123 Milano (MI)
Tel.: (0039)0200681010
Fax: (0039)0200681400
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-