Boston Red Sox Implement New XRM Solution to Consolidate, Improve Visibility of Data

Green Beacon Solutions announced it has completed an implementation of Microsoft Dynamics CRM for the Boston Red Sox. The Red Sox are using Green Beacon's sports marketing xRM solution, Sports CRM, with the goals of increasing targeted customer interactions, managing opportunities, and improving customer service at Boston's Fenway Park.

The project integrated information from various sources, including the Red Sox ticketing system into the solution so the team could get access to critical business development data in real time.

"The Boston Red Sox organization is driven to ensure that every fan has a cons...

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