Microsoft Dynamics AX Users: Look at the CRM you have before you start shopping

This article is adapted from Murray's eBook Dynamics AX 2012 Blueprints: Configuring Sales and Marketing for CRM.

There has always been a divide between the ERP and CRM systems. All of the business data is relegated to the "Back Office" system, and all of the "Front Office" tracks customer information. As a result, when most Microsoft Dynamics AX customers think about implementing CRM capabilities to extend their existing business systems, they start by looking at all of the standalone CRM products, with the expectation that they will then have to integrate them to share a little information.

But before you start down this well-traveled and potholed road, stop for a minute an...

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