Coffee Retailer Case Study : Peet’s Coffee

Here is a preview of the Peet’s Coffee ERP story.  Click the image to get the full coffee retailer case study.

 Alfred Peet, whose family was involved in the coffee and tea trade in the Netherlands, founded Peet’s Coffee & Tea in Berkeley, California, in 1966. From the beginning, Peet set the high standards the company maintains today. Peet’s selectively sources the highest-quality Arabica beans and roasts them by hand in small batches to present the characteristic flavors of each bean. Peet’s only roasts to order, delivering the freshest coffee possible. A publicly traded company (NASDAQ: PEET), Peet’s is headquartered in Emeryville, California, in the San Francisco Bay Area. During the past five years, the company has doubled its revenue.

Roast-to-Order for Multiple Distribution Channels

Peet’s distributes its products through multiple channels, including 193 retail locations in six states. Customers can also order online or through a toll-free number. A selection of Peet’s coffees is available in more than 9,000 grocery stores across the United States. In addition, Peet’s serves a large number of food service and office accounts through a team of account managers, who maintain business relationships with food service and office distributors in select markets.

Competing with other industry leaders, coffee shop chains, and specialty retailers, roasting to order and delivering the freshest products possible are competitive distinctions Peet’s is proud of. The company does not keep an inventory of ready-to-ship roasted coffee. Starting at 3:00 A.M., Peet’s roasters working at the company’s only production facility in Alameda, California, perform the roasting for the orders from all channels that came in until midnight of the previous day. Delivery always takes place within 24 to 48 hours of the order submission.

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