How to Avoid the Tyranny of Best Practices in Implementing Microsoft Dynamics CRM

The great selling point of software, and computers in general, is that they allow businesses and individuals to perform everyday tasks more efficiently than ever before. Imagine a world without email and Blackberries where communicating with someone on the other side of the world involves waiting for a window of timezones and then calling them on the phone. If you need to send them a document, you send a fax or post it to them on a storage device.

This was the world a little over 20 years ago.

Software has come a long way and now entire business processes are managed through software. One line of software that has become increasingly important in managing business processes is Customer Relationship Management (CRM). Traditionally employed for the man...

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