Ericsson Launches Telecom CRM, Aimed at Improving Customer Service, Reducing Interaction Time

Communications giant Ericsson has launched Telecom CRM, an integrated billing and customer relationship management product for the telecom industry based on Microsoft Dynamics CRM 2011. The product is designed to help operators deliver superior customer service as well as help telecoms operate more efficiently and cut costs.

The solution is pre-integrated with Ericsson's BSCS iX 4.0 convergent billing solution using a standard, business orientated SID based API. BSCS iX is a convergent, end-to-end billing and customer care system for any type of communications service provider: mobile, fixed-line, broadband, TV etc. It's highly suited to service providers with a strong postpaid subscriber base.

This new CRM produc...

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