In Changes to Partner Program, Microsoft Will Encourage Dynamics Partners to Scale Up, Integrate, and Connect with ISVs

Microsoft will look for its ERP and CRM partners to become more industry focused, more scaled up, and better able to tell the full story of an integrated solution.  And partners who adopt this vision will benefit from more sales and marketing assistance.  This continued vertical focus and preference from Microsoft could lead to changes in the VAR-ISV relationship over the next year, as partners work to achieve the more selective and granular new partner competency standards.

"We need a channel that can deliver on [integrated solutions]," according to Jeff Edwards, Director of Dynamics Partner Strategy.  "It doesn't take a giant organization to deliver this type of solution, either." 

Edwards sees the recent increase in partner consulti...

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