Microsoft and Adobe partner to deliver 'large scale' customer experience solution

Microsoft and Adobe announced a partnership today at Adobe Summit that will integrate Dynamics CRM and Dynamics Marketing with Adobe's Marketing Cloud Solutions.

The partnership will target "many" specific industries, according to a statement, including financial services and travel and leisure.

Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.5 trillion transactions a year, according to Adobe.

Adobe is a consumer of Microsoft Azure for its Marketing Cloud Solutions. Adobe Campaign and Experience Manager, two of the solutions in the suite, are Azure certified. Adobe has also partnered with Microsoft Azure to deliver streaming of major sporting events including the...

read more