ISV Solutions – The Jewels in Microsoft Dynamics Strategy

David Gumpert

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"Nothing else in the world... not all the armies... is so powerful as an idea whose time has come."

--Victor Hugo

How can a small Icelandic organization go global and challenge the Goliaths like SAP with a fantastic retail solution on Microsoft Dynamics platform? The answer to this question lies in the very nature of the ISV, or Independent Software Vendor, role in the Microsoft Dynamics ecosystem.

ISVs are a breed of organizations who build their software solutions to work in a niche or in concert with a larger software firm's technologies. In the case of Microsoft Dynamics, ISVs have long found a suite of ERP and CRM products for which they can create their own applications. This ecosystem offers inn...

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