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We use CRM 2015 and wanna measure the performance of an email campaign. We are interested in:
and so on...
Is it true that this is NOT possible with CRM? Is it true that we need Microsoft Dynamics Marketing?
Thanks in advance,
Yes, there is no available statistic.
I mean you have the data in CRM, the email sent, delivered, their status, their link to campaign, but you don't know the detail and you cannot just get it from CRM, you need to conclude in a custom report to know it easily.
So, you can try the Marketing tool like MDM, Marketo, clickdimension, hubspot.
thank you very much for your answer!
I will try your recommandations.
All the best,
Sstandard stuff for most 3rd party marketing applications.
Happy to give you a demo of our solution: V206 Mail.
As a side note, your 'quantity delivered' and 'delivery rate' really is a best guess. Delivery is often measured as Quantity Sent subtract Non-delivered responses. The issue here though is that not all organisations will necessarily let you know if your email has been rejected, quarantined or considered as spam. That part is entirely up to the policies implemented by your recipient's IT department.
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