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2I am working on a solution architecture for a retail brand focused on kickboxing pads, and I need some advice on the best practices for data integration.
We are planning to connect our external e-commerce storefront with Dynamics 365 Customer Insights to achieve a 360-degree view of our customers. My specific concerns are:
Data Ingestion: What is the recommended way to bring real-time web behavioral data (like abandoned carts or page views from the kickboxing pads storefront) into Customer Insights? Should we use the Azure Data Lake Storage (ADLS Gen2) approach or a custom Web SDK?
Profile Unification: Since we have customer data in both our e-commerce database and Dynamics 365 Sales, what are the best unification rules to ensure we don’t create duplicate profiles for customers purchasing kickboxing pads?
Real-time Journeys: Once the integration is complete, how can we trigger a real-time journey in Dynamics 365 for a customer who just purchased a specific type of kickboxing pads from the storefront?
I would appreciate it if anyone could share a high-level roadmap or any documentation links that cover this type of retail integration scenario.
Best regards,
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kickboxing pads]
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